National fundraising peak body, Fundraising Institute Australia (FIA), is leading a sector-wide push for the use of premium SMS, via Australia’s telcos, as a viable fundraising medium. The move comes as mobile donation platform, GiveEasy launched its own SMS giving system earlier this week ahead of the telcos. “The charity sector is uniting through FIA to tackle premium SMS issue once and for all”, FIA Chief Executive Officer Rob Edwards said. “Barriers to the use of premium SMS by the charitable sector include current telco charges, infrastructure and billing issues, and Australia’s Not for Profits are keen to work together to find a solution.” A working group, including 16 organisations, … Continue reading Fundraising Via Premium SMS A Viable Medium