Translease International (TLI) has partnered with 1300helpdesk.com.au for the provision of Premium SMS customer care, a requirement necessitated under the MPS Industry Code and by government legislation.

TLI is a leading Premium SMS content provider in the European market. TLI’s Managing Director knows well the importance of having a robust strategy in place to ensure an appropriate response to carrier and industry code policies:

“Operating in the European market for 20 years we have seen the PSMS industry become more and more regulated often to the detriment of our business, not only in time but to our bottom line. For us, it was imperative that any partnerships forged in Australasia would offer knowledge and transparency with regards to customer and regulatory care of our products and services. In 1300helpdesk.com.au we have found such a partner. They are proactively engaged in achieving and improving our return on investment by ensuring customer complaints are handled effectively, with escalations kept to a minimum. Of the solutions available in the market, we believe 1300helpdesk.com.au achieves the right balance. This is what we expect from such a partnership.”

1300helpdesk.com.au looks forward to working with TLI within this framework. We understand the drivers behind such over-regulation. Rapid advancement in technology has seen foreign companies moving into the Australasian market, often exploiting outdated regulation to make a quick dollar. The result is a stressed market where consumer dissatisfaction is intensified and bill-shock is common. In these circumstances, it is not only consumers who suffer but the Premium SMS industry as a whole. When consumer grievances are lobbied to government level, the resulting outcome is rigid regulation, fines and a more challenging environment to make money.

Are you risking your 6-digit revenue operation by taking short-cuts in your obligations to the Premium SMS consumer? Make the switch to 1300helpdesk.com.au before it’s too late and keep your revenue stream flowing!