Translease International (TLI) has partnered with 1300helpdesk.com.au for the provision of Premium SMS customer care, a requirement necessitated under the MPS Industry Code and by government legislation. TLI is a leading Premium SMS content provider in the European market. TLI’s Managing Director knows well the importance of having a robust strategy in place to ensure an appropriate response to carrier and industry code policies: “Operating in the European market for 20 years we have seen the PSMS industry become more and more regulated often to the detriment of our business, not only in time but to our bottom line. For us, it was imperative that any partnerships forged in Australasia … Continue reading Premium SMS Content Provider