The ACMA has directed mobile premium SMS providers AO Australia Online Pty Ltd (Australia Online) and Network Nine Australia Pty Ltd (Nine) to comply with industry rules or face hefty penalties in the Federal Court, after it found both companies breached the Mobile Premium Services Code (the code). The ACMA found that Nine breached the code by failing to advise of a customer helpline in advertising two premium SMS competitions, namely the Keno Million Dollar Competition and Moccona Competition. “The ACMA’s research shows that premium SMS competitions are popular with consumers, and the code requires that consumers be given information about who to contact if they have questions about a … Continue reading Premium SMS Providers Ordered to Comply with Code